Dr. Pritma Dhillon-Chattha
Founder, Lavender
Nurse executive and health system leader with more than two decades in digital health. Founder and CEO of Lavender, a nurse practitioner-led tele-psychiatry practice delivering over 15,000 visits a month.
Founder wellness · 2 weeks
Edge
Edge is Canada’s first accelerator-model program designed around founder mental health and sustained high performance.
Built with practitioners from sport, health, the arts and entrepreneurship, it pairs a structured curriculum with funded therapy access through GreenShield, giving young Canadian founders a level of performance support that has not previously existed outside professional sport.
Delivered in partnership with
Edge performance cycle
Accelerate
Build momentum
Maintain
Sustain performance
Recover
Reset with intention
Accelerate. Maintain. Recover.
Building at full speed? Find your competitive edge here.
Edge is LOI’s health and high-performance program, built for founders who want to keep building for years and not months. Delivered in partnership with GreenShield, the program treats you like an athlete, focusing on refining three phases of performance: acceleration, maintenance and recovery.
Over two weeks, you’ll work through a curriculum crafted by leaders in Canadian health, sports and entrepreneurship, and gain access to additional wellness and high-performance supports, including free therapy and exclusive group coaching. All free. All new.
Moving together: an LOI run in Toronto
Who’s it for?
01
LOI founders
This new program is exclusively offered to existing LOI community members and select program partners. Edge provides support at every stage of entrepreneurial development. Join the community to find your Edge.
02
You’re running hot
You’re moving fast and starting to feel the cost of it. 85% of founders we surveyed reported burnout. You’re not alone in wanting to operate at your best.
03
You want performance, not a pep talk
Sleep, recovery, communication, focus. The same things pro athletes train, applied to running a company.
04
Wellness-focused founders aged 15–30
Once you’re part of the LOI community, you can participate from anywhere in Canada. Therapy access is covered, so cost isn’t what decides whether you get support.
The people making it possible.
Dr. Nicole Legg
Co-Founder, WellIntel
Licensed Clinical Psychologist in British Columbia who turns clinical science into practical tools for managing wellness and sustaining performance. She has trained the Canadian Armed Forces, government teams and Salesforce.
Dr. Cindy McDowell
Co-Founder, WellIntel
Behavioural Research Scientist who leads the research and measurement behind WellIntel’s programs. Also a brain health expert, teaching teams to optimize cognitive functioning.
Aatik Chopra
Developmental Coach
Helps high performers build a life that feels good to exist in, without giving up their ambition. Former Deloitte consultant who has mentored hundreds of young founders through The Knowledge Society.
Change your approach. Change your health. Change your business.
High performance learning
Multiple live sessions over two weeks, built on a simple arc: accelerate, maintain, then rest and recover. You’ll cover sleep, focus, communication, stress management and mental performance with world-class operators, researchers and performers who study this for a living, including professional athletes, published researchers, mental health advocates and industry-defining founders.
Daily practice
Edge asks for something from you every day, not just when the Zoom is on. Cohort-wide goals surrounding daily movement, communication with other founders and meaningful check-ins with both your peers and your local communities. The group is small enough that nobody quietly disappears, which is the point. Accountability, authenticity, hard work and real results.
Nation-leading wellness infrastructure
Free counselling through GreenShield doesn’t stop when the program does. Neither does the rest of it: six weeks of group coaching, the alumni community, and a three-month check-in to see what worked and where you could use additional support.
The details
Available through the LOI community
Two weeks
Online · available across Canada
LOI community members and select program partners, aged 15–30
Funded therapy access and six weeks of group coaching
Free
Build for years. Not months.
Edge is available through the LOI community. Join the network to meet founders who understand the work, and the person doing it.