Founder Wellness · 2 weeks

Edge

Edge is Canada’s first accelerator-model program designed around founder mental health and sustained high performance.

Built with practitioners from sport, health, the arts and entrepreneurship, it pairs a structured curriculum with funded therapy access through GreenShield, giving young Canadian founders a level of performance support that has not previously existed outside professional sport.

EDGE PERFORMANCE CYCLE
Accelerate
Build momentum
→
Maintain
Sustain performance
→
Recover
Reset with intention
Program overview

Accelerate. Maintain. Recover.

Building at full speed? Find your competitive edge here.

Edge is LOI’s health and high-performance program, built for founders who want to keep building for years and not months. Delivered in partnership with GreenShield, the program treats you like an athlete, focusing on refining three phases of performance: acceleration, maintenance and recovery.

Over two weeks, you’ll work through a curriculum crafted by leaders in Canadian health, sports and entrepreneurship, and gain access to additional wellness and high-performance supports, including free therapy and exclusive group coaching. All free. All new.

After Edge
What keeps going
Your GreenShield therapy access continues after the program, along with six weeks of group coaching, the Edge alumni community, and check-ins with the LOI team and wellness researchers.
Who’s it for?
LOI FOUNDERS

This new program is exclusively offered to existing LOI community members and select program partners. Edge provides support at every stage of entrepreneurial development. Join the community to find your Edge.

YOU’RE RUNNING HOT

You’re moving fast and starting to feel the cost of it. 85% of founders we surveyed reported burnout. You’re not alone in wanting to operate at your best.

YOU WANT PERFORMANCE, NOT A PEP TALK

Sleep, recovery, communication, focus. The same things pro athletes train, applied to running a company.

WELLNESS-FOCUSED FOUNDERS AGED 15–30

Once you’re part of the LOI community, you can participate from anywhere in Canada. Therapy access is covered, so cost isn’t what decides whether you get support.

Our Ambassadors

The people making it possible.

Dr. Pritma Dhillon-Chattha, Founder of Lavender
DR. PRITMA DHILLON-CHATTHA
Founder, Lavender

Dr. Pritma Dhillon-Chattha is a Canadian nurse executive and health system leader with more than two decades in digital health, workforce innovation, and care delivery. She holds a Doctor of Nursing Practice from Yale and served as inaugural Provincial Director of Electronic Quality and Safety at Alberta Health Services. She is Founder and CEO of Lavender, a nurse practitioner-led tele-psychiatry practice delivering over 15,000 visits a month across the United States. She now focuses on expanding access to mental health and primary care in Canada, and on responsible AI governance in behavioural health.

Dr. Nicole Legg, Co-Founder of WellIntel
DR. NICOLE LEGG
Co-Founder, WellIntel

Dr. Nicole Legg is a Licensed Clinical Psychologist in British Columbia and co-founder of WellIntel, a wellness solutions company. As Director of Programming, she turns clinical science into practical tools for managing wellness and sustaining performance. She has delivered training to the Canadian Armed Forces, multiple branches of government, and companies including Salesforce.

Dr. Cindy McDowell, Co-Founder of WellIntel
DR. CINDY MCDOWELL
Co-Founder, WellIntel

Dr. Cindy McDowell is a Behavioural Research Scientist and co-founder of WellIntel, where she leads the research and measurement behind the company’s programs. Trained in research design, advanced statistics, and evaluation, she helps organizations track performance and test whether programs are working. She is also a brain health expert, teaching teams to optimize cognitive functioning.

Aatik Chopra, Developmental Coach
AATIK CHOPRA
Developmental Coach

Aatik is a Developmental Coach who helps high performers build a life that feels good to exist in, without giving up their ambition. His career spans management consulting at Deloitte, high school teaching, career coaching with incarcerated Indigenous adults, and mentoring hundreds of young founders through The Knowledge Society. He works from Quebec with clients worldwide.

What to Expect

Change your approach. Change your health. Change your business.

HIGH PERFORMANCE LEARNING

Multiple live sessions over two weeks, built on a simple arc: accelerate, maintain, then rest and recover. You’ll cover sleep, focus, communication, stress management and mental performance with world-class operators, researchers and performers who study this for a living, including professional athletes, published researchers, mental health advocates and industry-defining founders.

DAILY PRACTICE

Edge asks for something from you every day, not just when the Zoom is on. Cohort-wide goals surrounding daily movement, communication with other founders and meaningful check-ins with both your peers and your local communities. The group is small enough that nobody quietly disappears, which is the point. Accountability, authenticity, hard work and real results.

NATION-LEADING WELLNESS INFRASTRUCTURE

Free counselling through GreenShield doesn’t stop when the program does. Neither does the rest of it: six weeks of group coaching, the alumni community, and a three-month check-in to see what worked and where you could use additional support.

The details
DURATION
Two weeks
FORMAT
Online · available across Canada
ELIGIBILITY
LOI community members and select program partners, aged 15–30
SUPPORT
Funded therapy access and six weeks of group coaching
COST
Free
FIND YOUR EDGE
Build for years. Not months.
Edge is available through the LOI community. Join the network to meet founders who understand the work—and the person doing it.
JOIN THE COMMUNITY