🇨🇦 LOI Programs — Step 1 of 3
Idea Validation · Self-Paced

Launch It

LOI’s entry-level program for founders with an idea and the drive to explore it. Six self-paced guided levels to help you discover real problems, talk to customers, and take your first steps toward building something that matters.

6 levelsGuided from idea to validation
Free & & no equityNo cost, no equity, no catch
15–30Guided levels from idea to validation
Start anytimeSelf-paced, no cohort schedule
Program Overview

From first idea to real validation.

Launch It is LOI’s entry-level, self-paced program designed to help young entrepreneurs move from idea to validation. Through six guided levels, you’ll learn how to identify real-world problems, conduct customer discovery, and evaluate whether your idea has the potential to grow into a business.

The program is open year-round and completely flexible — you can start anytime, work at your own pace, and get feedback from the LOI team when you’re ready.

Your next step after Launch It

Labs - LOI’s 12-Week Accelerator

Launch It prepares you to apply for Labs, where you’ll go deeper on product–market fit with cohort support, live sessions with world-class founders, and hands-on coaching.
Who’s It For
🌱
Curious about entrepreneurship

Founders aged 15–30 who are exploring what it means to build something from scratch.

💡
In the idea stage

Builders with an idea (or a spark of one) who want to stress-test it before going all in.

🔍
Learning to validate

Founders who want to understand customer needs and learn the discipline of problem validation.

🚀
Preparing for Labs

Those building toward LOI’s flagship 12-week accelerator and want a strong foundation first.

What to Expect

Six guided levels. Your pace. Your terms.

📖
The Six Levels
  • Work through six structured levels hosted in Google Docs
  • Each level builds on the last — from problem discovery to business design
  • Answer founder prompts that build real clarity about your idea
  • Optional written feedback from the LOI team at any level
  • No deadline, no pressure — move when you’re ready
🔍
Customer Discovery
  • Learn how to identify real problems worth solving
  • Conduct genuine customer conversations, not surveys
  • Validate (or invalidate) your assumptions with real signal
  • Build the habit of talking to customers before building
  • Understand who your early adopters actually are
🎯
How It Works
  • Start anytime — open year-round with no cohort schedule
  • Work entirely online at your own pace
  • Submit answers and get optional LOI team feedback
  • Finish when you’re ready — no expiry, no pressure
  • No tuition, no equity, no catch — ever
The Details
FormatOnline, self-paced
StructureSix guided levels with reflection & feedback
DurationFlexible — start and finish anytime
FeedbackOptional written feedback from the LOI team
EligibilityFounders aged 15–30 across Canada
CostFree and equity-free. Always.
Open Year-Round — Start Anytime

Your idea is worth exploring.

No tuition. No equity. No deadline. Just six guided levels to help you figure out if your idea has what it takes — and to become the kind of founder who builds things that matter.

THE VENTURE PACKAGE

$100K+ in perks.
Just for showing up.

Every founder in the LOI community gets access to exclusive discounts, credits, and resources from our partners — things that would otherwise cost serious money or require serious connections.

AWS credits, Google Cloud, Stripe, Notion, HubSpot, Clearco, and more. The tools you actually need to build, delivered on day one.

Currently valued at $100,000+ 🤯