Idea validation · Self-paced
Launch It
LOI’s entry-level program for founders with an idea and the drive to explore it. Six self-paced guided levels to help you discover real problems, talk to customers, and take your first steps toward building something that matters.
Launch It is currently paused.
We’re rebuilding our early-stage programming to make it even stronger. In the meantime, join the LOI community to stay connected, access founder resources, and be the first to hear about upcoming programs and opportunities.
LOI founder journey
From first idea to real validation.
Launch It is LOI’s entry-level, self-paced program designed to help young entrepreneurs move from idea to validation. Through six guided levels, you’ll learn how to identify real-world problems, conduct customer discovery, and evaluate whether your idea has the potential to grow into a business.
When it runs, the program is completely flexible: you work at your own pace and get feedback from the LOI team when you’re ready. Launch It is currently paused; join the community to hear when it reopens.
Who’s it for
01
Curious about entrepreneurship
Founders aged 15–30 who are exploring what it means to build something from scratch.
02
In the idea stage
Builders with an idea (or a spark of one) who want to stress-test it before going all in.
03
Learning to validate
Founders who want to understand customer needs and learn the discipline of problem validation.
04
Preparing for Labs
Those building toward LOI’s flagship 10-week accelerator and want a strong foundation first.
Six guided levels. Your pace. Your terms.
The six levels
Work through six structured levels hosted in Google Docs
Each level builds on the last, from problem discovery to business design
Answer founder prompts that build real clarity about your idea
Optional written feedback from the LOI team at any level
No deadline, no pressure: move when you’re ready
Customer discovery
Learn how to identify real problems worth solving
Conduct genuine customer conversations, not surveys
Validate (or invalidate) your assumptions with real signal
Build the habit of talking to customers before building
Understand who your early adopters actually are
How it works
Self-paced: no cohort schedule when the program is running
Work entirely online at your own pace
Submit answers and get optional LOI team feedback
Finish when you’re ready: no expiry, no pressure
No tuition, no equity, no catch, ever
The details
Currently paused
Online, self-paced
Six guided levels with reflection & feedback
Self-paced (currently paused)
Optional written feedback from the LOI team
Founders aged 15–30 across Canada
Free and equity-free. Always.
$100K+ in perks. Just for showing up.
Every founder in the LOI community gets access to exclusive discounts, credits, and resources from our partners: things that would otherwise cost serious money or require serious connections.
AWS credits, Google Cloud, Stripe, Notion, HubSpot, Clearco, and more. The tools you actually need to build, delivered on day one.
Your idea is worth exploring.
No tuition. No equity. No deadline. Just six guided levels to help you figure out if your idea has what it takes, and to become the kind of founder who builds things that matter.